Miu Miu brings Hailey Bieber and Xiao Wen Ju together for its Fall Winter 2026 campaign, with Zoe Ghertner photographing the pair in a nocturnal setting of industrial lights, abstract surfaces and layered blue tones. The campaign places both women in sharp focus while the surroundings shift between familiar space and dreamlike distortion.
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The campaign studies femininity through tension, control and self-definition. Bieber and Ju carry a direct, composed presence as the imagery shifts between intimacy and distance. Their poses, clothing and expressions suggest vulnerability without surrendering authority. Miu Miu uses the body as the central point of the styling, placing washed fabrics and close-fitting pieces beside heavier outerwear and structured accessories.
Stretch poplin, washed double cashmere, leather, linen and tweed create the collection’s main material range. Embroidered tulle, satin, ribbon, bows and lingerie-inspired details add softness and exposure. These elements stay close to the skin and shape the body through texture and proportion. The collection treats delicacy as a source of control, giving lighter materials a clear visual role within the wider wardrobe. Oversized shearling-lined zip jackets, an opera coat clasped at the breastbone and large trapper hats introduce vintage-inspired glamour with a harder street presence.
The Vivant, soft Rendez-Vous and Arcadie bags appear in supple leather, giving the campaign a group of recognizable shapes. The Bubble shoe returns after its early 2000s debut, connecting the season with a familiar Miu Miu reference. Stretch leather knee-high boots add length and structure, while elaborate slides bring a lighter option. Eyewear takes cues from 1970s shapes and gives the cast a guarded, assertive gaze.
Miu Miu frames dressing as a form of control, using close cuts, soft fabrics and oversized layers to protect and reveal the body. The campaign presents femininity through self-possession, ambiguity and personal choice. Renell Medrano directs the film, Christopher Simmonds leads art direction, and Lotta Volkova styles the cast under Miuccia Prada’s creative direction.
