Fashion house BALENCIAGA and sportswear brand ADIDAS team up for a capsule collection that fuses two brands’ creative languages, and creates a unique dialogue between them. The collection was first presented on the runway during the Balenciaga Spring 2023 fashion show on the New York Stock Exchange’s trading floor. The BALENCIAGA / ADIDAS Spring 2023 campaign features actresses Isabelle Huppert and Han So Hee, boxer Jermell Charlo, singer BCW and models Bella Hadid and Khadim Sock captured by photojournalist Joshua Bright. The campaign explores typified office behaviors, exemplifying boredom, aggression, stress, and self-satisfaction. Stars of the session are surrounded by workday clutter: piles of paper, jars of writing utensils, landline phones, and computers.
“Within the Balenciaga / adidas Collection, a tracksuit is reimagined as business attire, completed with high-heeled Pantashoes; athletic equipment and iconic sneakers from both brands are reinvented as hybrid products; T-shirts, baggy jeans, the Hourglass Bag, and signature Balenciaga jewelry styles get the Three Stripe treatment as well.” – from adidas
