Fashion house Proenza Schouler unveiled its Spring Summer 2024 campaign starring the one and only Pamela Anderson lensed by fashion photographer Davit Giorgadze. In charge of styling was Thistle Brown, with beauty from hair stylist Karim Belghiran, makeup artist Cyndle Komarovski, and manicurist Alicia Torello.
The Proenza Schouler Spring Summer 2024 collection, designed by Jack McCollough and Lazaro Hernandez, is a vibrant celebration of the intrinsic qualities that define both the brand and its muse: adult, urban, intelligent, yet retaining a youthful spirit of experimentation and play. This season, the designers draw inspiration from the fusion of art and commerce, skillfully reinforcing established house codes while introducing new, distinctive elements.
A highlight of the collection is the modern power suiting, which in recent years has become a signature of the house. McCollough and Hernandez have spent the past two decades crafting their vision of the quintessential New York City cool girl. The collection presents what appears to be their most refined interpretation of this archetype: a woman who embodies timeless minimalism with an air of playful sophistication.
A new defining element this season is the introduction of the house’s inaugural monogram, an original design featuring Proenza Schouler’s initials. The monogram, primarily stamped onto leather handbags and sparingly on clothing, added an air of intrigue and exclusivity.
The collection’s accessory range is also compelling. The iconic PS1 handbag was reimagined as the sleek Flip shoulder bag, showcasing a fresh interpretation of the house’s signature aesthetics. The Net Sling Bag, a gauzy, pouch-shaped bag held by a single cord, epitomizes the creative use of cords in this collection. The footwear includes soft slippers in perforated black leather, rich black satin, and creamy white canvas.
