PUMA and Coperni have unveiled their highly anticipated collaboration, highlighted by the innovative 90SQR sneaker. This design, a blend of PUMA’s football FUTURE boot and high-tech innovation, represents a forward-looking vision in footwear, combining elements of movement and brutalist architecture. The collaboration, a milestone for Coperni, represents values of innovation, minimalism, and uniqueness.
SNEAKERS
The 90SQR sneaker, a hybrid creation engineered like a performance football boot, offers a blend of sport and art. Available in three colorways, its design features taped seams over a mesh base with Coperni branding, showcasing a tactile symphony of textiles. The campaign, photographed by artist Paul Kooiker, presents the shoe’s structural beauty alongside the human form, focusing on elegance in movement. The PUMA x Coperni 90SQR will be available for purchase starting January 19, 2024, from Coperni stores and their website, followed by a release in selected retailers.
“We are so proud of this collaboration with PUMA. It is a big milestone for a designer to launch their first sneaker. The 90SQR gathers all our common values: innovation, minimalism, uniqueness. It’s everything we have dreamed of, and we look forward to launching more PUMA x Coperni pieces in the near future,” said Coperni founders Sébastien Meyer and Arnaud Vaillant.
