Calvin Klein has introduced their 2024 Pride collection through the vibrant “This is Love” campaign. This campaign, starring Cara Delevingne and Jeremy Pope, showcases their dynamic presence in stills and a lively video shot by Gordon von Steiner. In the video, Delevingne and Pope lip-sync to Crystal Waters‘s “100% Pure Love,” surrounded by models and dancers who radiate the joyful energy of Pride.
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This year’s Pride collection reimagines classic Calvin Klein underwear and apparel with a colorful twist. The Intense Power underwear now features a rainbow gradient waistband, while cotton stretch and modern cotton styles are offered in bold, vibrant hues. The monogram logo tees and tanks come in a seasonal gradient print.
Model and actress Cara Delevingne bares it all in the “This is Love” campaign, expressing her thoughts on love and self-acceptance. “Love, to me, encapsulates everything about life: the good, the bad, the ugly, the beautiful, the magnificent,” she reflects. Delevingne contrasts her own struggles with fear and self-doubt growing up with the greater freedom and authenticity she sees in today’s younger generation, drawing inspiration from the queer community’s resilience.
Delevingne also discusses how her perspective on clothing has evolved. Once viewing clothing as a “costume” to feel different, she now sees it as a “tool” for self-expression. “There’s such a clever way about using clothing as a statement,” she explains, noting that her personal style is fluid and varies with her mood. This campaign captures her versatile approach to fashion, aligning perfectly with Calvin Klein’s vision.
Calvin Klein’s partnership with the Transgender Law Center and ILGA World demonstrates their commitment to the LGBTQ+ community. The two limited-edition T-shirts created with these NGOs are part of the new collection, which will be available online and in stores while supplies last. This initiative highlights Calvin Klein’s dedication to inclusivity and social justice, making the 2024 Pride collection a powerful statement of support and solidarity.
