Petra Collins and Moni Haworth, two artists known for their dreamlike and personal visual work, have joined forces to reimagine Y-3 ’s Spring/Summer 2025 collection. The campaign, shot in Los Angeles, offers a meditative take on the collaboration between Yohji Yamamoto and adidas. Through their signature visual language, Collins and Haworth spotlight the connection between bodies, space, and fashion, distilling the spirit of Y-3 into a visual story marked by still intensity.
SPORTSWEAR
At the heart of the campaign lies the concept of “quantum entanglement”, a metaphor for how people, stories, and objects are intricately linked even across distance. The narrative unfolds as an “ode to the stories that bind us all,” with frames evoking moments of solitude, intimacy, and collective energy. Collins’ ethereal sensibility meets Haworth’s punk-adjacent edge, resulting in visuals that feel raw yet composed.
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The campaign features key silhouettes from Y-3’s SS25 collection, including the Regu Mary Jane and Regu Boot. Styled with sleeveless nylon vests, oversized shirts, track pants, and sculpted sports tops, the pieces take on new meaning through the lens of collaboration.
Los Angeles, with its layered history and dreamlike light, serves as a fitting setting for the project. Rather than using the city as a glamorous frame, Collins and Haworth treat the environment as a silent participant, capturing subjects in muted gardens, empty parking lots, and liminal spaces.
Beyond aesthetics, the campaign speaks to Y-3’s core ethos, the balance between discipline and disruption, between high design and lived experience. Yamamoto’s influence remains ever-present in the cuts and composition, while adidas’ sportswear DNA lends functionality and clarity. Through Collins and Haworth’s lens, these opposing energies aren’t resolved but held in productive tension.
This latest Y-3 campaign is less about promoting a product and more about presenting a mood, one that resonates with those drawn to thoughtful design. Collins and Haworth slow things down, reminding us that fashion speaks through emotion as much as it does through design.
