PUMA has tapped Amelia Gray once again to front the next chapter of its Mostro campaign, returning with a sharper focus and a pair of new color options. Gray takes the sneaker into night mode, moving through light and sound with the Mostro’s offbeat design underfoot. The visuals lean into rhythm and control, as she transforms nightlife settings into stages for the shoe’s comeback.
The Mostro originally launched in 1999 and stands out for its unusual mix of design sources. PUMA combined elements from a 1960s track spike and a 1980s surf shoe to produce something deliberately different. The result includes a distinctive spiked outsole, a low-slung profile, and a prominent strap that cuts across the forefoot.
In this new campaign, the shoe appears in two colorways: an electric pink and a muted black. Both versions share the same silhouette and structural features but channel different moods. The pink version draws attention through saturation and movement, while the black carries a more controlled and stealth-focused presence.
Amelia Gray returns for the second chapter of her campaign with PUMA, taking the Mostro into the spotlight once again. The visuals follow her through nightlife settings where sound and light push the sneaker’s sharp silhouette forward. Her styling emphasizes the shoe’s adaptability, pairing the Mostro’s design with confident movement and atmosphere.
The campaign supports a full product release on July 24, 2025. The new Mostro pairs will be available through PUMA’s website, its global flagship locations, and selected retailers. The launch follows a series of collaborations and limited-edition drops that brought the Mostro back into focus.
