KidSuper introduced its FW25 campaign and collection under the title From a Place I Have Never Been. Colm Dillane worked with Creative Director TJ Sawyer to develop imagery that frames the collection in two opposing directions: utopia and dystopia. These dual settings symbolize the central ideas within the line, hope against chaos, beauty against disorder. Photographs place KidSuper’s figures in surreal environments that move between fantasy and reality, extending the brand’s approach of using clothing as a narrative tool.
The Fall Winter 2025 collection continues this exploration through design choices centered on texture, layering, and transformation. Outerwear anchors the season with trench coats printed in painterly patterns, puffers shaped with sculptural volume, and faux-fur pieces that exaggerate scale while offering comfort. Dillane reinforced the hand-finished quality of the line with denim and tailored garments that were washed, overdyed, and crafted to preserve an imperfect, human touch.
Graphics expand further this season and carry a significant role in the overall direction. Portraits and playful abstractions appear across hoodies, knits, and casual staples, turning everyday clothing into expressive canvases. These interventions reinforce the balance Dillane strikes between experimental design and practical wearability.
KidSuper’s process with Fall Winter 2025 underscores the brand’s interest in transformation. The campaign visuals and the garments themselves both reflect shifts in scale, technique, and perspective. Outerwear reshapes familiar silhouettes, while handwork infuses individuality into structured pieces. Graphics create their own rhythm, allowing casual clothing to act as narrative space.
The release of the collection begins on September 5, and continues with weekly drops until October 17. This schedule extends the themes of discovery and transformation, giving audiences an evolving view of the line over several weeks. Each drop introduces a new layer of the collection’s design language and campaign story.
KidSuper frames Fall Winter 2025 as an exercise in storytelling, building a connection between clothing and the visual imagination of its campaign. With From a Place I Have Never Been, Dillane positions design as a tool for narrative, presenting pieces that move between utopia and dystopia while staying firmly grounded in the textures, graphics, and structures that define his work.
