Naomi Campbell fronts the Fall 2025 Pucci campaign, shining with glamour in images shot by Oliver Hadlee Pearch. The legendary supermodel embodies the energy of the house, dressed in Camille Miceli’s new collection, Passepartout. The name references the Italian TV program hosted by Philippe Daverio between 2001 and 2011, a show that explored culture and history. Miceli drew on this spirit of discovery to create a collection that suggests access and possibility, where every piece arrives with presence.
Miceli describes the concept directly: “I can imagine a woman arriving to a gallery or a club. Maybe she buys a Picasso, maybe she dances all night. This season, I really wanted to channel the impression that wearing Pucci opens doors – the feeling that anything is possible.” That sense of possibility shapes both the campaign narrative and the clothes themselves. Naomi, shimmering in lurex jersey or archive prints, becomes the face of this vision.
Archive designs sit at the heart of Passepartout. Labirinto from 1969 reappears as a rhythm of irregular shapes, shifting into leopard-like spots in black, beige, and gold. JIstrice from 1957 delivers jagged and rounded lines in vivid purples, reds, and fuchsia. Collane from 1978 forms vertical grooves of circles and diamonds, while Volute extends into elongated curves. Astro, one of Emilio Pucci’s favourites, spirals across caftans. Hawaii, created in 1969, bursts like a solar motif against solid colour. Each print re-emerges with new intensity, giving Miceli’s designs a direct link to the house’s archive.
Naomi opens the campaign in the Iride dress, a lustrous lurex jersey that glitters as she moves, and also in a Labirinto sweater dress and skirt in black and gold. The materials in the collection carry the prints across a wide range of textures, from sheer chiffon with glimmering surfaces to jacquards crafted from varied yarns and knits. A tailored velvet suit shows the Orchidee pattern with a kaleidoscopic effect. The palette begins with rich shades of black and gold, then turns cooler with pale pink, gray, purple, and black on a scarf dress with grosgrain straps.
Marmo bags in baguette and hobo shapes play with matte and shiny contrasts, while thigh-high boots carry Pucci codes into evening wear. Day-to-night bags return in Labirinto nylon or in a vivid red bracelet silhouette. A chunky angular heel reappears, now with chain details across the foot. Jewellery introduces a range of personalities, from classic chains to sculptural designs shaped like horns. Handcrafted leather flowers function as brooches, bag charms, or embossed belt details. Scarves, always central to Pucci, come in variations from silk squares to slim designs trimmed with gold chain.
The house also expands into lifestyle objects this season. The Iride colourway in purple, orange, and pink covers a jewellery box and umbrella that can be carried cross-body. A neck pillow joins the accessories, intended for poolside relaxation. Each item ties back to the collection’s energy, extending Pucci style beyond clothing.
Explore the full Pucci Passepartout lookbook in our gallery below.
