Versace presents its new Greca eyewear campaign featuring Joseph Quinn and Aimee Lou Wood, an intimate exploration of character and emotion captured through portraiture. The campaign unfolds as part of an imaginary mise en scène, titled Room Six, set within a highway motel and outlined in a script by British director Luna Carmoon. Her cinematic lens invites each character to step into a scene of suggestion and seduction, transforming the portraits into a living narrative. The campaign, photographed in London by Anuschka Blommers and Niels Schumm and styled by Leopold Duchemin under the creative direction of Dario Vitale, forms a visual narrative that examines how identity and thought coexist in stillness.
The Greca frames, defined by architectural precision and sharp linearity, carry Versace’s unmistakable design signature. Their presence in each portrait acts as both object and symbol, an extension of the wearer’s state of mind. Each pair reflects refined classicism and distinctive geometry, bearing the signature Greek-key motif rooted in the Mediterranean heritage of the House.
Photographers Blommers and Schumm translate this duality into quiet and powerful imagery. Known for their ability to capture intimacy through restraint, the duo composes each frame with clarity and intent. Represented by The Ravestijn Gallery in Amsterdam, Blommers and Schumm stand among the most established photographers in contemporary fashion, bridging the space between art and fashion through their boundary-pushing vision. Stylist Leopold Duchemin complements this direction with refined precision, choosing textures and tones that support the photographs’ psychological atmosphere.
Joseph Quinn, best known for his breakout role as Eddie Munson in Stranger Things, brings a grounded and introspective energy to the campaign. The British actor began his career on stage before gaining global recognition for his sharp emotional presence on screen. His work often carries a sense of quiet intensity, which translates here into a poised, reflective stillness. Beyond his celebrated Netflix role, Quinn continues to move between independent cinema and international blockbusters, starring in Hoard, Warfare, A Quiet Place: Day One, Gladiator II, The Fantastic Four: First Steps, and the upcoming four-part The Beatles biopic set for release in 2028.
Aimee Lou Wood, a BAFTA-winning actress celebrated for her role as Aimee Gibbs in Sex Education, adds dimension and warmth to the imagery. She has built a career defined by authenticity and emotional precision, spanning theatre, television, and film. Wood continues to expand her range with performances in The White Lotus and the West End production of Cabaret, where she intertwines comedic candor with vulnerability. Her performance brings subtle contrast to Quinn’s restraint, infusing the portraits with light and self-awareness that align with Versace’s exploration of duality.
The Greca campaign also features an eclectic supporting cast that broadens its exploration of individuality and emotion. British-Ugandan DJ and producer Josh Caffé, South American composer and multi-instrumentalist Ouri, Texan bodybuilder Wesley Glouchkov, and New York City line cook Giovanni Luciano each contribute to the visual dialogue. Caffé moves between London’s underground club scene and the international circuit, releasing music through Phantasy. Ouri, based in Montreal, fuses classical training with electronic sound, hosts NTS’s Drawing Doors, and releases her new record Daisy Cutter on October 24th. Glouchkov, a Texas-based trainer, pairs physical transformation with spiritual practice, cultivating a following of over 1.8 million online. Luciano, approaches food with irreverent candor, most recently appearing in Addison Rae’s Times Like These music video in July 2025.
Luna Carmoon, who scripted Room Six, is a self-taught British writer and director from South London. Her debut feature Hoard explores the duality between social realism and surrealism through visceral storytelling rooted in memory, grief, and desire.
