True Religion introduces its holiday campaign “Wrapped in True,” fronted by singer, entrepreneur, and philanthropist Ciara. The initiative celebrates women who define success through individuality, creative ambition, and confidence.
HOLIDAY SEASON
Chief Marketing Officer Kristen D’Arcy described Ciara as the perfect partner, praising her ability to “inspire others to own their presence, speak through style and lead with confidence.” She added that the campaign also honors women “who unapologetically express themselves and use their platforms to embolden others, build community, and drive culture forward.”
The collection includes puffer jackets, velour sets trimmed with faux fur, fuzzy sweaters, denim, and party-ready bustiers, as well as collegiate-inspired items such as varsity jackets and graphic polos. A video features Ciara’s voiceover saying, “The holidays aren’t about what’s under the tree, they’re about how you show up,” reflecting the brand’s “Own Your True” philosophy.
For Ciara, the collaboration reflects shared values. “Partnering with True Religion on Wrapped in True felt like a natural fit because this campaign celebrates multi-hyphenate, successful women who are defining culture,” she said. “The brand truly understands the power of not limiting yourself to one role, and that’s what I strive to embody every day.”
Joining Ciara are five women recognized across diverse industries: model and real estate agent Nicole Anderson, former professional tennis player Ayan Broomfield, Detroit-born rapper and entrepreneur Kash Doll, entrepreneur Mahogany Jones, and Le’Chanel activewear founder Alisah Washington.
Wrapped in True presents a clear vision of style and strength through the lens of women who define their own paths. Led by Ciara, the campaign extends True Religion’s focus on individuality and modern expression.
