Aimé Leon Dore returns with the fourth delivery of its Fall Winter 2025 collection, a tribute to the borough that shaped its identity. Titled “The World’s Borough,” the drop celebrates the diversity and rhythm of Queens, where founder Teddy Santis grew up. The accompanying campaign features friends of the label including Public School’s Dao-Yi Chow and Maxwell Osborne, alongside New York band WHATMORE, grounding the collection in community and authenticity.
FALL WINTER 2025
The campaign captures New York City in its winter mood, streets layered with cold air, movement, and purpose. Chow appears in a bright orange GORE-TEX shell, while Osborne wears a long tweed coat with generous utility pockets. The looks highlight Santis’ ability to balance design nostalgia with urban utility, pairing refined textures with outerwear built for function. Among the standout pieces are a wool Shearling Aviator Jacket, a Down-Filled Parka offered in Jet Black and Lunar Rock, and soft tailoring designed to transition from the subway to a midtown meeting.
The collection leans into Aimé Leon Dore’s signature preppy aesthetic, collegiate silhouettes, crisp tailoring, and vintage references reimagined through a contemporary lens. Tailored herringbone track suits and suiting bridge everyday wear with a luxury sensibility, while heavy wool and technical fabrics redefine the city uniform. The palette remains grounded in greys, camel, navy, and flashes of bold color, echoing the architecture and attitude of Queens in winter.
Baseball culture takes center stage with two anticipated pieces: New York Yankees and Mets Wool Varsity Jackets, rendered in heritage hues and vintage embroidery. These designs nod to New York’s divided baseball loyalties while uniting them under one borough, a reflection of the city’s duality and pride. Expanding beyond U.S. borders, the drop also introduces a capsule with Olympiacos FC, the legendary Greek football club, acknowledging Santis’ Greek roots while maintaining the label’s distinctly New York voice.
Footwear continues to play a vital role in Aimé Leon Dore’s story, and the FW25 Delivery 4 adds another chapter to its collaboration with New Balance. The new RC56 sneaker fuses running-inspired function with premium materials, aligning with Santis’ ongoing design language as creative director for New Balance Made in USA. Its minimal silhouette and retro profile tie back to ALD’s appreciation for athletic heritage and craftsmanship.
The campaign’s understated energy is its strength, no exaggerated styling or artifice, just New Yorkers dressed for their day. “The World’s Borough” captures the essence of Aimé Leon Dore’s rise: a brand that turned nostalgia, neighborhood pride, and everyday elegance into an international aesthetic.
Aimé Leon Dore FW25 Delivery 4 is available now at the brand’s online store and its retail spaces in New York, London, and Toronto.
