Adidas has revealed its full range of team kits and athlete products for the Winter Olympic and Paralympic Games in Milano Cortina 2026. The brand will equip twelve national delegations, covering both Olympic and Paralympic squads, with a 700-piece collection designed for every official stage of the Games. The lineup includes uniforms for the opening ceremony, competition, podium wear, village apparel, and a dedicated fan range, giving supporters the chance to wear the same colors seen on athletes.
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The teams represented in the program include Great Britain, Germany, Poland, Turkey, Hungary, Ethiopia, and Brazil, along with their respective Paralympic committees where applicable. In addition to outfitting entire delegations, Adidas will also supply performance gear to its individual partner athletes, among them Mikaela Shiffrin, Petra Vlhová, Lou Jeanmonnot, Sarah Nurse, Dorothea Wierer, and Alice Robinson.
Design Director for Specialist Sports, Jacqueline King, explains that the project centered on creating apparel that reflects each nation while supporting high-intensity winter performance. The kits feature bold fonts and graphic treatments built from repeated line patterns accented by color variations. Each team’s set incorporates national symbols, flags, and typefaces, applied consistently across all apparel categories so athletes maintain a unified visual identity from start to finish of the Games.
The performance offering includes key outerwear and footwear products such as the TERREX Xperior Loose Fill Hooded Jacket, the Xperior Hybrid Primeknit CLIMAPROOF+ Jacket, and the Freehiker 2 GORE-TEX CLIMAWARM+ shoe. Primeknit construction plays a central role in the technical range, bringing waterproof protection, targeted stretch, and durability developed through body-mapping research with athletes. The materials and cuts were created to support intense movement in snow and ice conditions while remaining wearable during downtime in the athlete village.
Beyond team uniforms, Adidas will continue to provide specialized training gear for its sponsored athletes throughout the Games. The brand notes that Milan and Cortina represent another step in refining winter performance apparel through direct collaboration with those competing at the highest level.
The full collection for Milano Cortina 2026 will be visible when the opening ceremony begins in February 2026, with fan merchandise made available for purchase ahead of the Games.
