Rosalía steps back into the Calvin Klein spotlight for the brand’s Holiday 2025 campaign, photographed by Carlijn Jacobs. The shoot frames her in two contrasting aesthetics: a sharp, sporty mood built around the Icon Cotton Modal underwear, and a sleek, more seductive take with the Signature Satin lingerie set. Both looks reflect the current pull between comfort-first dressing and late-night polish, a duality Rosalía leans into with ease.
HOLIDAY CAMPAIGNS
She styles the cotton set as a full outfit, underwear worn as outerwear, layered over sheer tights, a look that mirrors the rise of visible lingerie across runways and red carpets. The shift into satin shifts the tone entirely, pairing silk textures with an oversized blazer for a confident finish. It’s a reminder that Rosalía can pivot from street energy to evening glamour without losing edge or identity.
The campaign follows her appearance in Calvin Klein’s fall drop earlier this year, reinforcing her steady role within the brand’s visual language. Calvin Klein continues to gravitate toward artists who project self-defined confidence, and Rosalía fits the brief: no theatrics, just presence.
The release also lands on the same week as her new album, LUX, out now. The music and visuals arrive in parallel, one reshaping her sound, the other refining how she shows up in fashion. Together, they confirm her position as an artist moving on instinct, not trend cycles.
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