PUMA presents a new Speedcat pack for 2025, reworking three archival designs with a refined material story and updated proportions. The lineup features the Speedcat Wedge, Speedcat Ballet, and Speedcat OG, each crafted in brown suede with metallic grey accents that link the collection under one clear direction.
SNEAKERS
The campaign introduces the Speedcat through a studio concept built around open space and creative expression. PUMA directs the campaign’s focus toward three figures: stylist Lea Waldberg, ballet dancer Madeline Woo, and photographer Renata Kats. Each one interacts with the space through their own discipline, shaping the environment through gesture, stance, and physical control. Their movements form the visual language of the campaign and reflect the Speedcat’s sharp, streamlined construction.
Waldberg interprets the shoe through styling choices that emphasize character and structure. Woo brings controlled footwork from ballet, giving the Speedcat a sense of agility through her technique. Kats approaches the set with a photographer’s eye, framing each action and creating images that reinforce the shoe’s clarity and form. Together, they present a sequence of scenes that centers the Speedcat as an active tool for expression.
The Speedcat Wedge returns from PUMA’s archive with a concealed heel that reshapes the silhouette through a lifted profile. The Speedcat Ballet introduces a flat-inspired shape paired with an updated strap closure that echoes classic dance footwear. The Speedcat OG completes the trio, staying true to the shape introduced in 1999 with its low, streamlined structure.
PUMA adds a Speedcat Premium and a second Speedcat Ballet to the release, both designed in soft brown suede with silver accents that align them with the main pack.
PUMA launches the new Speedcat pack on December 4, 2025, through PUMA.com, PUMA flagship stores, and selected stockists.
