• Latest
Diesel Marks Chinese New Year 2026 With Year of the Horse Capsule

Diesel Marks Chinese New Year 2026 With Year of the Horse Capsule

January 21, 2026
Felice Flatiron: Restaurant That Doesn’t Need to Announce Itself

Felice Flatiron: Restaurant That Doesn’t Need to Announce Itself

August 1, 2026
Diotima’s Anti-Campaign: Rachel Scott Rewrites The Rules Of Fashion Advertising

Diotima’s Anti-Campaign: Rachel Scott Rewrites The Rules Of Fashion Advertising

July 31, 2026
16Arlington Winter 26: A Woman Who Knows

16Arlington Winter 26: A Woman Who Knows

July 31, 2026
We Talk Project. Extraordinary With Shibo Chen

We Talk Project. Extraordinary With Shibo Chen

July 31, 2026
Guggenheim Pop: Banana, Mirror Room, and Why You Can’t Miss This Exhibition

Guggenheim Pop: Banana, Mirror Room, and Why You Can’t Miss This Exhibition

July 31, 2026
Manchester City

PUMA Reveals Manchester City 2026/27 Away Kit

July 31, 2026
Karol G

Karol G Reunites With Reebok for Born Classic. Worn Together.

July 31, 2026
DSCENE STYLE STORIES: Depressing Holidays by Hoa & Elina Lankry

The Hidden Link Between Sleep Quality and Immune Function

July 31, 2026
Nike Introduces Studio Fleece for the Everyday Athlete

Nike Introduces Studio Fleece for the Everyday Athlete

July 31, 2026
Ferragamo Presents a Surreal Fall Winter 2026 Campaign

Ferragamo Presents a Surreal Fall Winter 2026 Campaign

July 31, 2026
Tommy Hilfiger Puts Romeo Beckham in “Always Denim”

Tommy Hilfiger Puts Romeo Beckham in “Always Denim”

July 31, 2026
Botero’s New York Reckoning: Inside the Sotheby’s Exhibition

Botero’s New York Reckoning: Inside the Sotheby’s Exhibition

July 31, 2026
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2027 Womenswear
      • Spring Summer 2027 Menswear
      • Resort 2027
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2027 Womenswear
      • Spring Summer 2027 Menswear
      • Resort 2027
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Diesel Marks Chinese New Year 2026 With Year of the Horse Capsule

Glenn Martens develops a focused Chinese New Year 2026 capsule built around Horse imagery, embroidery, and graphic treatments.

January 21, 2026
in Ad Campaigns, Capsule Collections, Diesel, Menswear, Womenswear
0
Share on FacebookShare on Twitter
Diesel Chinese New Year 2026 Capsule
Courtesy of Diesel

Diesel opens Chinese New Year 2026 with a focused Year of the Horse capsule collection. The nine-piece release translates speed, force, and constant motion into a tight selection of denim, Track Denim, T-shirts, and hoodies. Conceived by creative director Glenn Martens, the capsule relies on direct graphics and material treatments to frame the Horse as a sign of drive, individuality, and rebellion.

The capsule builds its identity around the image of an unbridled horse, rendered with flames tracing the mane and tail. Diesel applies this motif across multiple formats, ranging from graphic prints inspired by archival references to embroidery placed with precision.

Diesel Chinese New Year 2026 Capsule
Courtesy of Diesel

T-shirts and a hoodie carry vintage-inspired graphics that combine the horse imagery with Year of the Horse markings. These pieces establish the collection’s tone through worn-in visuals that feel deliberate and direct. Denim anchors the capsule, with the men’s D-Macro jeans and women’s D-Sent jeans featuring an embroidered horse on the back pocket. Inside, pocket linings reveal red bandana-inspired micro horse prints, adding a layer of detail that remains subtle.

The Oval D Track Denim hoodie and pants arrive in deep, faded burgundy, a color choice that references the traditional red associated with Chinese New Year while aligning with Diesel’s established red codes. The finish conveys speed and change through color, texture, and surface wear.

Courtesy of Diesel

Throughout the capsule, Diesel uses familiar materials and silhouettes to express the Horse’s associations with passion, independence, and nonconformity. Denim functions as the primary medium, supported by casual staples that keep the collection grounded and wearable.

The Year of the Horse capsule communicates speed and evolution through its graphics, embroidery, and color palette. Flames, motion-driven imagery, and red accents work together to convey a sense of urgency and progression. Diesel avoids abstraction, choosing instead to present a clear visual code that aligns the symbolism of the Horse with the brand’s long-standing emphasis on self-expression and energy. Diesel’s Chinese New Year 2026 capsule is now available at select Diesel locations worldwide and online.

Tags: ad campaignscapsule collectionscollectionsdieselglenn martensmenswearWomenswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

Related Posts

Diotima’s Anti-Campaign: Rachel Scott Rewrites The Rules Of Fashion Advertising
Ad Campaigns

Diotima’s Anti-Campaign: Rachel Scott Rewrites The Rules Of Fashion Advertising

July 31, 2026
16Arlington Winter 26: A Woman Who Knows
Fall Winter 2026.27 Womenswear

16Arlington Winter 26: A Woman Who Knows

July 31, 2026
Manchester City
Ad Campaigns

PUMA Reveals Manchester City 2026/27 Away Kit

July 31, 2026
Karol G
Ad Campaigns

Karol G Reunites With Reebok for Born Classic. Worn Together.

July 31, 2026

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2027 Womenswear
      • Spring Summer 2027 Menswear
      • Resort 2027
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.