Travis Scott stepped out with Matthew M. Williams during Paris Fashion Week, wearing a signature boot from the designer’s ongoing namesake project. Handmade in Spain, the boot has continued to surface as Williams develops the project independently and at a measured pace. Its appearance alongside Scott marked one of the few public moments through which the namesake work has become visible so far.
Footwear remains the most visible component of the namesake project to date. The signature boot worn by Scott reflects the direction Williams has taken since launching this independent chapter. Its appearance signals continuity within the project, which continues to develop.
After stepping away from his role as Creative Director at Givenchy and spending time beyond 1017 ALYX 9SM, Matthew M. Williams redirected his focus toward an independent venture shaped by autonomy. Earlier this year, Williams described the namesake not as a brand but as a project, marking a shift in how he defines his work. He positioned the project around high-quality staples intended for everyday wear, developed outside the structure of a heritage house.
Matthew M. Williams debuted the namesake project during Paris Men’s Fashion Week in June 2025. The debut marked his return to the Paris fashion calendar under a different framework, one centered on independence and control. Since then, the project has continued to surface through limited appearances, with the signature boot remaining the most visible element so far.
Travis Scott’s appearance with Williams contributed to the ongoing visibility of the namesake project. By wearing the signature boot publicly, Scott reinforced its presence within Williams’ ongoing namesake project.
