When LISA steps out in a $40,000 puffer and makes it look like an off-duty essential, the internet pays attention. Spotted wearing the ultra-rare NOCTA x Chrome Hearts jacket, the global pop icon has effectively put a face to one of late 2025’s most talked-about fashion drops. The piece, originally introduced through Drake’s inner circle, has already lived in grail territory. LISA’s appearance pushes it firmly into pop culture canon.
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The moment feels characteristically effortless. Posted on Instagram with the caption “Snowy but a cozy stay thanks to Airbnb,” the image frames the jacket as part of a lived-in winter scene rather than a museum-level collectible. That casual framing is precisely what makes the look land. The puffer is loud in concept and price, yet restrained in how it’s worn. No theatrics, no heavy styling cues. Just presence.The NOCTA x Chrome Hearts collaboration debuted quietly toward the end of 2025, quickly gaining traction once details surfaced.
At its center sits the now-infamous puffer jacket, retailing at approximately $39,000 USD and available only through select Chrome Hearts flagships and private channels. Built on a reworked “Realtree” camouflage, the pattern replaces branches and leaves with Chrome Hearts’ unmistakable cross motif, repeating across the surface in a dense, almost sculptural layout. Sterling silver hardware, including dagger zippers and cross-detailed fastenings, anchors the jacket in Chrome Hearts’ signature language.
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Supporting pieces in the capsule include a co-branded T-shirt and crewneck sweatshirt, both featuring the same cross-based camouflage rendered in high-density print. While comparatively more accessible, they remain highly limited, reinforcing the collection’s status as the most expensive and exclusive release in the history of the NOCTA line. The collaboration signals a clear escalation of Drake’s Nike-backed project, shifting it from performance-driven sportswear into the realm of high-luxury collectibles.
LISA’s involvement, even informally, adds a new layer to the story. She occupies a rare position where fashion credibility, global reach, and pop authority intersect. Her ability to normalize an object of this scale raises an inevitable question: is this simply a well-timed sighting, or the early signal of something more intentional between these worlds?
