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Adidas and Bad Bunny Drop BadBo 1.0 Beige Black on March 28

A new colorway arrives with a full apparel capsule designed for life beyond the stage

March 18, 2026
in Ad Campaigns, adidas, Bad Bunny, Celebs, Sneakers
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BadBo 1.0 Beige Black
©ADIDAS

Adidas Originals and Bad Bunny continue their partnership with the release of the BadBo 1.0 in a Beige and Black colorway, introducing a new version of the artist’s first signature silhouette alongside a complete apparel capsule. The release follows earlier iterations of the model, including its debut in Brown and a subsequent White version presented during the Super Bowl LX halftime performance.

SNEAKERS

The BadBo 1.0 marks the first signature adidas silhouette developed with Bad Bunny and reflects a collaboration built over five years. The Beige and Black edition maintains the established design language of the model while introducing a new palette that emphasizes contrast and material detail. The upper features premium nubuck paired with hairy teasel suede, creating a layered surface that defines the structure of the shoe. An EVA midsole supports the build, while a translucent rubber outsole completes the design.

BadBo 1.0 Beige Black
©ADIDAS

The BadBo signature logo remains a defining element of the silhouette. The star motif draws inspiration from the Puerto Rican flag and connects the shoe to Bad Bunny’s origin. The symbol reflects themes of identity and continuity within the broader direction of the collaboration, linking each release to a consistent visual reference.

Alongside the footwear, adidas Originals and Bad Bunny introduce a full BadBo apparel capsule. The collection draws from Benito’s personal style during moments away from performance settings and focuses on everyday wear. The lineup includes track jackets, track pants, sweatshirts, hats, and a heavyweight sweatsuit. Each piece uses high-quality French terry cotton, maintaining consistency with the material focus established in the footwear.

Bad Bunny
©ADIDAS

The apparel extends the design approach of the BadBo 1.0 into a broader wardrobe offering. Each item reflects the same emphasis on construction and material, aligning the collection with the visual and structural direction of the shoe. The capsule presents a cohesive selection designed to accompany the footwear release.

The BadBo 1.0 in Beige and Black will retail for $160. adidas will release the footwear and apparel collection on March 28, 2026, at 10am ET through adidas.com/badbunny, the CONFIRMED App, and select retailers worldwide.

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Tags: ad campaignsadidasBad BunnyBadBo 1.0collaborationssneaker releasessneakers
Ana Markovic

Ana Markovic

Ana Markovic is Deputy Editor at DSCENE Publishing, with over 15 years of experience in fashion and editorial publishing. She works across the DSCENE network, including DSCENE, MMSCENE, BeautyScene and ArchiScene, covering fashion, beauty, architecture, design, sports and entertainment. Her work includes industry news, creative features and interviews with internationally recognized artists, designers, filmmakers, actors and supermodels. She also contributes to the editorial direction and development of the publications.

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