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Willy Chavarria Brings Storytelling to Zara Through “Vatísimo”

Vatísimo speaks to connection, friendship, and belonging, turning clothing into a reflection of shared identity and culture.

March 30, 2026
in Accessories, Ad Campaigns, Menswear, Willy Chavarria, Womenswear, Zara
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Willy Chavarria x Zara Vatísimo
Photography by Glen Luchford, Courtesy of Willy Chavarria

Willy Chavarria brings his exploration of identity and community to a global audience through his latest collaboration with Zara, titled Vatísimo. Spanning menswear, womenswear, and accessories, the collection applies Chavarria’s signature codes, voluminous tailoring, workwear, and sport-inflected silhouettes, through the lens of his Mexican-American upbringing and New York perspective. Embroidered rose motifs recur throughout, softening structural lines and balancing strength with sentiment.

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Vatísimo extends beyond clothing, expressing connection, friendship, and belonging. The collection continues Chavarria’s dialogue with culture and politics while translating it for Zara’s worldwide audience. His aesthetic draws on the dress codes of America’s immigrant communities, the street style of New York, and his upbringing in Fresno, California.

 

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The launch is supported by a campaign film co-directed by Glen Luchford and Chavarria. It stars Christy Turlington and Alberto Guerra in a telenovela-inspired narrative exploring love, tension, and desire. Chavarria appears in a cameo, grounding the collection in storytelling.

Willy Chavarria x Zara Vatísimo
Photography by Glen Luchford, Courtesy of Willy Chavarria

Vatísimo arrives at a time when Zara dominates fashion headlines. The collection follows Chavarria’s recognition at New York Fashion Week and positions him as a key collaborator for Zara’s global initiatives. It spans clothing, jewelry, and accessories for men and women, reflecting both Chavarria’s established style and the brand’s current international reach.

Photography by Glen Luchford, Courtesy of Willy Chavarria

The collection’s name, Vatísimo, derives from a Chicano colloquialism. It is the superlative of “vato,” a term referring to friends, partners, and loved ones. Chavarria returns to the influences that have shaped his design practice. For menswear, the collection presents roomy double-breasted tailoring, oversized work shirts in fluid cupro, and casual sportswear items such as hoodies, polo shirts, oversized T-shirts, and boxer shorts. His prior work with “Dirty Willy Underwear,” designed to appear worn in, informs these playful, lived-in touches.

Photography by Glen Luchford, Courtesy of Willy Chavarria
Willy Chavarria x Zara Vatísimo
Photography by Glen Luchford, Courtesy of Willy Chavarria

Womenswear follows the menswear through volume and structure while introducing its own elements. Pussy-bow shirts carry bold floral motifs, and denim and tailored pieces echo masculine shapes with abundant silhouettes. The collection also includes 1980s-inspired jewelry, bandanas, slouchy leather handbags, and clogs, complementing the apparel.

The campaign film, set alongside the collection launch, frames the designs in motion and narrative. Turlington and Guerra embody a love quadrangle shaped by power, jealousy, and desire, while Chavarria’s cameo positions the designer within his own story.

Photography by Glen Luchford, Courtesy of Willy Chavarria
Willy Chavarria x Zara Vatísimo
Photography by Glen Luchford, Courtesy of Willy Chavarria

Vatísimo is available now in stores worldwide and online. The collaboration strengthens Zara’s focus on high-profile partnerships while giving a platform to a designer whose work bridges fashion, culture, and storytelling.

Tags: ad campaignscelebscollaborationscollectionsmenswearwilly chavarriaWomenswearZara
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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