H&M Home enters Milan Design Week for the first time with a collaboration that signals a shift in scale and direction. The brand partners with Kelly Wearstler to present a curated installation that introduces key pieces from their upcoming collection. Open to the public from April 21 to 26, 2026, the presentation marks a double debut, placing both H&M Home and Wearstler within the Milan design calendar through a shared project.
FURNITURE
The installation offers an early view of a collection scheduled to launch on September 3, 2026. Alongside selected objects and furniture, the display includes bespoke variations developed specifically for Milan, with custom colors and dimensions. Materials define the core of the project, with wood, metal, ceramics, marble, and textiles shaping the collection. This release introduces furniture into H&M Home’s collaborative output for the first time, extending the brand’s scope beyond smaller design objects.
The project unfolds inside Palazzo Acerbi, a 17th-century Baroque building that rarely opens to the public. Its architectural setting introduces a strong spatial contrast. Ornamental frescoes, tall columns, and historic detailing frame the installation, placing contemporary forms within a layered environment. The result creates a direct dialogue between past and present, where the collection interacts with the structure rather than sitting apart from it.
Produced by Studio Boum, the installation follows a structured sequence built around the idea of daily rituals. Each room presents a different aspect of the collection, guiding visitors through a series of spaces that emphasize movement, perception, and interaction. The layout treats furniture and objects as elements within a larger system, where placement and relationship define the experience.
“Introducing an object with an unexpected shape can transform a whole space.”
– Kelly Wearstler
Wearstler’s approach shapes the collection through modular thinking. Furniture operates as an adaptable system, where individual components connect and expand into larger configurations. This idea extends across the objects, where form, proportion, and material work together to create continuity. The collection moves between sculptural presence and functional use, maintaining a clear identity throughout.
For H&M Home, the project marks a step toward a broader design position. The brand brings its global reach into a format that aligns with Milan Design Week, focusing on installation rather than standalone display. As Evelina Kravaev-Söderberg notes, the presentation reflects a long-term ambition to engage with both customers and the design industry in a more direct way.
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Kelly Wearstler’s involvement anchors the collaboration within a defined design language. Her work draws from contrast, combining materials and forms to create interiors that hold tension and balance. This installation translates that approach into a spatial format, where objects gain meaning through their placement within the room.
With this debut, H&M Home positions itself within the Milan design landscape through a project that connects product, architecture, and experience. The installation introduces the collection ahead of its release while establishing a new framework for how the brand approaches design.
