Tommy Hilfiger introduces the Tommy Hilfiger x Cadillac Formula 1 Team Miami fanwear capsule, a new release tied to the Miami Grand Prix. The drop marks the start of a broader city-inspired series that draws from key Formula 1 races and translates their atmosphere into wearable pieces.
CAPSULE COLLECTIONS
The Miami release focuses on the connection between the sport and the city. Tommy Hilfiger positions Miami as the starting point for this series, referencing its role within the current Formula 1 calendar. He notes the energy surrounding the Grand Prix and frames the capsule as a way for fans to engage with both the team and the location through clothing.
The lineup includes graphic T-shirts, hoodies, and caps built around relaxed silhouettes. Stylized palm trees, skyline motifs, and Formula 1 cars appear across the pieces, forming a consistent graphic direction. A pink colorway runs through the collection, linking the garments to the city’s visual identity.
Cassidy Towriss, Chief Brand Advisor for the Cadillac Formula 1 Team, connects the release to the team’s first home race. She frames the capsule as a way to engage fans while marking the Miami Grand Prix through clothing. The collection reflects key elements associated with the team, including references to its cars, drivers, and overall identity.
The Miami capsule sits within the wider Tommy Hilfiger x Cadillac Formula 1 Team fanwear range, extending the team’s identity into a focused set of everyday pieces. The lineup includes co-branded styles and references to the official team kit, with driver caps, T-shirts, and polos built using moisture-wicking materials and precise construction.
Formula 1 continues to expand its presence beyond racing, moving into fashion and entertainment. Tommy Hilfiger has played a role in this shift, working to position the sport within a wider cultural context. The partnership with the Cadillac Formula 1 Team builds on this direction, linking the brand to a team preparing for its 2026 entry. The Miami Grand Prix represents the team’s fourth race, following earlier appearances in China and Japan, where it secured two-car finishes. The capsule launches on April 22 and will be available through official brand channels, selected Tommy Hilfiger stores, and wholesale partners.
