Nike will release the Ja 3 White Label LX in Sail and Cobalt Bliss on July 24. The new colorway gives Ja Morant‘s third signature basketball shoe a pale finish and keeps the performance setup that defines the model. The launch arrives during WNBA All-Star Weekend.
SNEAKERS
Sail gives the shoe its main color, creating an off-white look throughout the upper and sole. Cobalt Bliss brings a cooler accent, and Metallic Silver adds a reflective detail to the palette. Nike uses the LX name to signal an elevated treatment within the Ja 3 line. The result gives Morant’s signature shoe a cleaner visual identity while retaining the rugged graphics associated with the series.
The cushioning system drives the Ja 3’s performance. Nike stacks a full-length layer of ZoomX foam over a layer of Hybrid ZoomX foam. According to the brand, this setup delivers its highest energy return for Morant. The dual-layer arrangement supplies spring underfoot and supports quick bursts, takeoffs and landings. Morant describes the material in direct terms: “ZoomX is crazy responsive. I call it that jet fuel.” His quote links the shoe’s cushioning to the speed and force that shape his game.
Nike also equips the outsole with tuned, zoned traction. The pattern uses small Ja logos throughout the rubber and gives players grip during sharp changes in direction. Morant says the traction lets him break defenders down whenever he chooses. The design connects a practical court function with his signature branding, turning the outsole into one of the shoe’s most recognizable elements.
A lightweight, durable upper gives the foot support during play and provides the base for the model’s graphic language. The Ja Swoosh combines a vertical Swoosh with a graffiti-style letter A. Scratch graphics refer to the visual codes established on the Ja 1 and Ja 2. Nike also adds a low-cut collar and classic laces, keeping the shape close to the court and preserving a familiar basketball fit.
The White Label LX edition uses those technical and graphic features in a lighter palette. Sail softens the usual intensity of the Ja 3, and Cobalt Bliss gives the shoe a distinct accent. The colorway presents the double-layer cushioning, branded traction and scratch details through a clean off-white treatment.
Nike will launch the Ja 3 White Label LX on July 24 for $150.
Name: Nike Ja 3 White Label LX
Colorway: Sail, Cobalt Bliss, Metallic Silver
SKU: IO7666-100
Price: 150 USD
Release Date: July 24
Available at: Nike and select retailers
