Cecilie Bahnsen and ASICS SportStyle introduce the GEL-QUANTUM 360 I as the latest chapter in their ongoing collaboration. The design revisits a familiar silhouette through a clear adjustment in structure and surface, bringing Bahnsen’s approach into direct contact with ASICS’ technical base.
SNEAKERS
The silhouette shifts into a slip-on construction, removing laces and reducing the upper to its essential elements. This decision defines how the shoe functions in daily use, allowing for a direct, uncomplicated fit that supports movement without added components. The structure remains intact, holding its shape while adapting to the foot through its streamlined build.
The design follows a restrained approach, with a minimal upper shaped through careful attention to proportion and material balance. Cecilie Bahnsen describes the process as one that leaves no space for excess, where simplicity depends on precision. Every adjustment contributes to a stable relationship between softness and structure.
A floral motif runs through the construction, integrated into the surface as a recurring detail. The pattern introduces a tactile layer that sits within the overall structure, offering a visual shift that remains aligned with the shoe’s base.
The release includes two colorways: pale pink and black. The pale pink version marks the first time this tone appears across a Cecilie Bahnsen and ASICS shoe, reflecting a direction the partnership has developed over time. The black version maintains a more neutral approach, keeping the structure and detailing at the forefront. Underfoot, the shoe retains ASICS’ 360-degree GEL cushioning system. This technology supports impact absorption and sustained comfort.
The campaign takes place in Devon, UK, featuring Florence Huntington-Whiteley in her family home. The setting introduces a sense of everyday rhythm, where movement and stillness exist within the same space. The imagery follows her routines alongside her two dogs, reflecting a connection between environment and activity that aligns with ASICS’ “Sound Mind, Sound Body” philosophy. The Cecilie Bahnsen and ASICS GEL-QUANTUM 360 I is available through select retailers and ASICS channels worldwide at a retail price of €220.
