Casablanca and Ladurée come together this summer with a collaboration that connects pâtisserie, fashion, travel, and visual storytelling. The project brings pastry creations into conversation with a ready-to-wear capsule, using color, detail, and ritual as its central codes. The collaboration places Ladurée’s Parisian identity beside Casablanca’s contemporary language, creating a collection that moves across taste, image, and style with a shared sense of pleasure.
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Ladurée opened in Paris in 1862 and built a visual culture around French art de vivre, salons, gifting, and pastry rituals. Casablanca, founded by Charaf Tajer, draws from memory, travel, culture, and a personal reading of luxury. Tajer describes Ladurée as a Paris institution tied to childhood memories, cakes, breakfasts, and moments of gathering. For him, the collaboration carries personal history as much as creative alignment.
The project centers on an artwork painted exclusively for the collaboration. The image presents a dreamlike château set within a French garden, surrounded by tennis courts and palm trees beneath a pastel sunset sky. Casablanca and Ladurée use this motif across packaging, ready-to-wear, and accessories. It appears on macaron and Eugénie boxes, silk shirts, crochet bags, and embroidered pieces.
Charaf Tajer steps into chef mode for a playful tasting test with cake artist Sophia Stolz, working with Julien Alvarez, Executive Pastry Chef of Maison Ladurée. The film plays with the format of a cooking class while keeping the tone light, polished, and self-aware. Campaign imagery takes place in the atmosphere of a lively tea-time party, bringing Casablanca’s color-driven perspective into Ladurée’s salons. Farida Khelfa appears in the campaign with her unmistakable Parisian presence, joined by models Asako Sato and Noah Hanes.
Taste anchors the collaboration through a new flavor signature built around pomelo and mint. Ladurée developed the pairing after Tajer shared inspiration from a trip to Japan. Alvarez approached the flavour through freshness, bitterness, and sweetness, creating a bright summer profile across several forms. The pomelo and mint combination appears in a macaron, Eugénie, pastry, and sorbet.
Limited-edition gift boxes complete the Ladurée side of the project. They bring the pastry creations into packaging shaped by the same château artwork and co-branded lockup that appear throughout the fashion capsule.
The Casablanca x Ladurée collection runs across two release channels. Ladurée products will be available from June 8th to September 1st, 2026 in all Ladurée boutiques and online. The Casablanca x Ladurée ready-to-wear and accessories collection is available now on Casablanca website, at Casablanca flagships in Los Angeles and Paris, and through leading fashion boutiques globally.
