Reebok launches the latest chapter of its global Born Classic. Worn for Life. platform with Born Classic. Worn Together., a seasonal campaign starring Karol G. The project focuses on community, personal style, and shared experiences, showing how Reebok Classics connect people from different generations.
SNEAKERS
Karol G continues her long-term partnership with Reebok as the campaign star and creative muse for the latest installment. The eight-time Latin Grammy and Grammy-winning recording artist works with the brand to explore how its lifestyle sneaker silhouettes bring people together through culture, cities, age groups, and individual expression.
Karol G describes the campaign through joy, energy, and community. She explains that the production brought together people with different ages, backgrounds, and perspectives. The cast celebrates the qualities that make each person unique while showing the connections they share. She also links the project with individuality, self-expression, and togetherness, values that guide her ongoing work with Reebok.
Director Alfred Marroquín leads the video campaign. Reebok filmed the project in Mexico City and gathered a diverse cast. The scenes feature fashion, dance, and human connection. The video follows members of the community as they come together to an iconic track. Its visual palette draws from the vibrant orange tones that define Karol G’s Tropicoqueta era, giving the campaign a direct link to that period of her work.
Born Classic. Worn Together. presents Reebok Classics as shoes that become part of everyday experiences and shared memories. The campaign connects the familiar lifestyle silhouettes with people who wear them in their own way. Each participant brings a different background, point of view, and sense of style, while the group scenes reflect the relationships that form through common experiences.
Reebok frames its Classics line as an everyday footwear choice for people of different ages and cultures. The Born Classic. Worn for Life. platform will continue through campaigns that examine personal expression and collective experience. Future installments will feature New York City, San Francisco, Berlin, and other locations, with each city providing another view of how wearers give Reebok Classics their cultural meaning.
Reebok offers the Classics lineup in several colorways and premium Garment Leather, including the Club C 85 Vintage, Freestyle Hi, Workout Plus, and additional silhouettes. The collection is now available at Reebok.com and select retailers worldwide.
