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Rosé Keeps It Loose in New Levi’s Campaign

The campaign presents relaxed denim through striped layers, tied knits and belted outerwear.

August 4, 2026
in Ad Campaigns, BLACKPINK, Celebs
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Rosé Keep It Loose Levi’s Campaign
Courtesy of Levi’s

Levi’s presents Rosé in three Fall Winter 2026 looks for its Keep It Loose campaign, using relaxed denim as the foundation for a focused study of proportion. Each outfit approaches looseness through a different combination of length, weight and placement.

AD CAMPAIGNS

The first look offers the lightest interpretation. Rosé wears an off-white cropped tank with loose beige trousers, creating a simple base through two pale tones. A striped sweater in black, cream and brown wraps around her waist and introduces a clear horizontal division. The knot gives the outfit a fixed center. The long sleeves fall over the trousers and add controlled volume around the hips.

Courtesy of Levi’s

Rosé carries a matching trucker jacket at her side instead of wearing it. The choice keeps the upper body open and connects the outerwear to the trousers through color. Soft tan loafers continue the beige palette toward the floor. Their rounded shape follows the relaxed trouser hem and avoids a sharp break beneath the wider leg.

The second outfit relies on darker denim and a stronger arrangement of layers. A taupe belted piece crosses Rosé’s torso and extends below the hips. The belt draws the fabric inward and creates definition through the middle of the outfit. An open blue denim jacket frames the taupe layer without hiding its shape. Dark wide leg jeans add greater weight below and give the outfit its deepest color.

Rosé Keep It Loose Levi’s Campaign
Courtesy of Levi’s

Pale split toe shoes provide a lighter finish beneath the dark hem. Their clean surface separates the footwear from the heavy jeans and brings attention to the full length of the trousers. A vintage television repeats a close view of the waist area. The screen directs attention toward the belt, overlapping fabric and shifts in length, turning the styling process into part of the portrait.

The final look returns to a simpler formula through stripes and dark denim. Rosé wears a cropped black and white T-shirt with relaxed jeans in a deep wash. The short top exposes more space above the waistband and gives the jeans a longer visual line. The lighter shoes create a clear endpoint beneath the dark denim. Across all three looks, Rosé treats loose denim as a precise styling system. She changes each silhouette through knots, belts, cropped lengths and outer layers.

View Gallery 8 images
Tags: ad campaignsblackpinklevisRosé
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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