adidas Originals has released a first look at its upcoming collaboration with JENNIE, sharing new campaign images ahead of the September 1 launch. The project develops the dance-focused direction first introduced through an earlier teaser and places JENNIE within a wardrobe informed by sportswear and ballet.
SPORTSWEAR
The campaign follows an earlier short video featuring JENNIE dancing in adidas pieces. That preview showed the singer wearing stirrup socks, micro shorts and a classic track jacket, establishing movement as a key reference for the project. The new photographs develop that idea further and give a clearer view of the visual direction ahead of the release.
Dance remains central to the styling. Ballet references appear through JENNIE’s poses and the proportions of the clothing, while recognizable adidas sportswear provides the foundation. The approach draws from athletic dressing and the ballerina-inspired styling that has become increasingly visible in fashion.
JENNIE’s connection with adidas has developed over several years through campaigns and appearances for the company. Her role within adidas Originals has grown particularly visible through recent Superstar projects. Earlier in 2026, she appeared in the brand’s global Superstar campaign alongside Kendall Jenner, Lamine Yamal, Baby Keem, Olivia Dean, James Harden and Tyshawn Jones.
The campaign arrives alongside the upcoming JENNIE x adidas Superstar Square Ballet, another design connected to the same ballet direction. The shoe reshapes the familiar Superstar through a squared shell toe, low profile, elastic midfoot strap and decorative bow. Its construction places a recognizable adidas model within the current interest in ballet flats and sneaker-inspired hybrids.
The wider collection teaser suggests that apparel will play an important role in the September release. adidas has yet to reveal a complete product lineup in the material provided so far, leaving the campaign imagery to introduce the concept through styling and movement before the full launch. adidas Originals will launch the JENNIE collaboration on September 1.
