Victor Victor Worldwide continues its partnership with Nike with a new teaser pointing toward a September 12 release. The New York record label and creative collective shared a short video on Instagram with the caption “SEPT 12 WE EAT,” extending a footwear project that has developed alongside its recent music releases.
SNEAKERS
The video follows Steven Victor, founder of Victor Victor Worldwide and a global entertainment executive, as he drives a gas truck toward a Victor Victor gas station. During a phone conversation, Victor tells the person on the other end to meet him there and adds that he will arrive too. The clip stops short of revealing who waits at the location or what will happen once he arrives.
The teaser places the focus back on the Victor Victor x Nike Air Force 1 ’01, a collaboration that has appeared in several colorways throughout 2026. The project uses Nike’s 2001 version of the Air Force 1, giving Victor Victor a recognizable base for its combination of footwear and automotive references.
Recent reports connect September 12 with several versions of the shoe. The University Red edition uses red leather with white Swooshes and a black outsole, while Victor Victor branding and the label’s dog motif appear across the design. The pair reportedly arrives in a run of 646, referencing New York City’s 646 area code.
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The wider Air Force 1 project has also surfaced in black, yellow, green, blue and purple. DJ Khaled previously received the complete six-color collection from Steven Victor, while other versions appeared on figures including Victor Wembanyama and LeBron James.
Victor Victor has connected the sneaker rollout closely with music. In August, the label released Il Caos Parte 1 through Victor Victor Worldwide and Concord Label Group. The four-track project includes King Beamo, Lil Baby, Rylo Rodriguez, Lil Dann, Ade and Don Joseph, with Steven Victor serving as executive producer. The release opens a planned four-part series and extends Victor’s interest in Italian motorsport into the wider creative direction surrounding the project.
The four tracks include “Chaining Day” by King Beamo, “Grind Time” with Lil Baby and Rylo Rodriguez, “Change It” by Lil Dann, and “Emilio’s Ballato with Ade, Steven & Don Joseph.” Victor Victor released the project on August 6 as the first installment in the series.
The latest teaser now shifts attention to September 12. With the Victor Victor gas station setting, Steven Victor behind the wheel and the deliberately limited dialogue, the video keeps the next step partially concealed while confirming that the Nike partnership will continue this month.
