Fendi introduces its Cruise 2027 – Holiday collection by Maria Grazia Chiuri with a wardrobe that draws on the house’s couture, tailoring and leatherwork. Shimmering threads and embroidery bring a festive finish to womenswear, while traditional suiting, biker jackets and shearling coats make up the menswear selection. The collection and its campaign take their cues from private gatherings in Rome, where the city’s artistic traditions inform everything from the jewelry to the way photographer Elina Kechicheva lights the villa interiors.
HOLIDAY SEASON
Chiuri draws on Fendi’s couture traditions for evening gowns, knit cardigans and lace skirts. Shimmering threads and embroidery give these familiar pieces a finish suited to the holiday collection. In menswear, Fendi works with a different set of wardrobe staples. Traditional suiting shows the house’s approach to tailoring, while biker jackets and shearling coats bring its leatherwork into the collection.
The Baguette 26424 and Peekaboo return alongside the Croissant Bag, which comes in crackled leather and sequin versions in a palette of light gold, silver and bronze. The footwear carries some of the same shine through glistening exotic leather on the Very Colibrì slingback. The Vertigo pump takes its cue from another part of the Fendi archive. Its studs reference the hardware on the house’s early luggage lines.
The jewelry draws from two sources. Carvings on ancient Roman columns inform the Cuneo stud and Heartbeat designs, while the 5 Sisters collar comes from the Fendi archive. The five sisters frequently wore the original piece. Chiuri revisits the collar in gleaming metal tones and introduces complementary cuffs alongside it.
Kechicheva sets the campaign inside a Roman villa and turns to classical painting for the composition and lighting. Tables laden with fruit and open pomegranates recall still-life painting, while the contrast between light and shadow evokes chiaroscuro. The table settings give the campaign the intimacy of a private gathering and place the clothes and accessories within the Roman setting that inspired the collection.
Embroidered screens provide a second reference to the five Fendi sisters. Fendi created the screens with the Chanakya School of Craft and chose tigers to pay tribute to the sisters’ strength and individuality as well as the bond between them. Where Chiuri revisits a piece the sisters wore in the jewelry collection, the campaign uses embroidery to bring their story into the villa.
The Fendi Cruise 2027 Holiday collection launches on November 12, 2026, in Fendi boutiques and on the house’s official website.
