TV show: Stylista
ELLE fashion news director: Anne Slowey
Elle creative director: Joe Zee
Exec Producers: Tyra Banks, Ken Mok
Stylista is CW’s new reality series, eleven aspiring fashion enthusiasts vie for a much-coveted editorial job with Elle magazine. They work as assistants to Elle’s fashion News Director, Anne Slowey, the competitors carry out an assistant tasks and a fashion editorial assignment in each episode. Each week, in consultation with Elle’s Creative Director, Joe Zee, Anne fires one person, until the last assistant standing gets “promoted” to the coveted real-life job opportunity. The grand prize includes a paid editorial position at Elle magazine, a paid lease on a great apartment in Manhattan, and a clothing allowance at H&M;, all for one year, valued at $100,000.
After seeing only the 2nd episode ’till now (skipped the pilot) I have to say in my impression the show was very drama focused, and the contestants did not leave impression of somebody living and breathing fashion, seemed they only have aspiration towards a reality TV fame. Still Stylista’s concept shows to aspiring fashion professionals a completely unseen and new view on a behind the scenes job in fashion industry. Contestants fired till now are Jason and Arnaldo, bellow you can view the interviews with Anne Slowey and Joey Zee: