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Lacoste Red

Ad Campaign: Lacoste Red

Models: Francisco Lachowski |Ford| + Unknown

Lacoste launches its new Lacoste Red! collection online and revamps its style with the help of Kris Moyes and Yuksek.


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  1. It’s ironic that they chose the color “Red,” since this line is no more than a “Red Herring” intended to disguise the fact that these are products manufactured in “Red” China. It’s very smart for a brand to create a new label when it moves it’s manufacturing to China – it works. No one notices that the clothes are now cheaper to make, yet cost the same.

  2. It’s ironic that they chose the color “Red,” since this line is no more than a “Red Herring” intended to disguise the fact that these are products manufactured in “Red” China. It’s very smart for a brand to create a new label when it moves it’s manufacturing to China – it works. No one notices that the clothes are now cheaper to make, yet cost the same.

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Daniel Henney in Vogue

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