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Kylie “Inverse” Fragrance

Ad Campaign: Inverse by Kylie
Season: Fall Winter 2009.10
Model: Andres Velencoso Segura |Wilhelmina Models|
Kylie’s long awaited fragrance for men, ‘Inverse’ is now available, and the ad campaign is staring non other than Kylie’s Andres Segura.
It feels very natural for me to create a male fragrance. After all, fragrance is a technique of seduction and men also want to play this complicated and beautiful game. My world is filled with wonderful men who, everyday, break all sorts of stereotypes. These men are creative and experimental but can also be masculine and self-disciplined. With INVERSE, I wanted to celebrate the diversity of the opposite sex and create a fragrance for all these men I love. And yet, I also suspect that a woman will want to wear INVERSE to appeal to a man with a fragrance they both find irresistible.” – Kylie Minogue

More promo images featuring supermodel Andres Segura under the cut:

Source | Kylie Minogue Parfums

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