New Emilio Pucci Boutique in Paris
Emilio Pucci opened its latest address on the prestige Avenue Motaigne in Paris, the 140 square meter store is conceived by label's creative director Peter Dundas and eminent architect Joseph Dirand. Paris store is now one of 50 Emilio Pucci stores around the globe, joining a list of locations such as New York, Miami, Osaka, Shanghai, and Rome.
“This is a very exciting time for Pucci’s growth. We have had great momentum with our retail strategy in the last two quarters and will continue to hit both fashion capitals as well as key emerging markets around the world. Paris is just one stop in our journey. We’re making important investments for continued expansion.” says Emilio Pucci Chief Executive Officer Alessandra Carra.
The new store in Paris presents in an elegant manner the famed Florentine fashion house, both with its impressive exterior as well as the well thought out interior solution. The design team made the most out of the double height ceilings, delivering a showstopping yet comfortable space. Making the space memorable are details such as two vintage 1940s Murano chandeliers in the entry as well as the silk and velvet lined walls.
“The Paris store makes a huge impact, it has a very impressive scale and creates a sense of refinement that is very fitting for the brand. It is wonderful to see the product come to life in a sophisticated space that allows it to breathe and shine.” – from Emilio Pucci Deputy Chairman and Image Director Laudomia Pucci
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