Max Mara goes back to the shades of white and summer gray for the spring summer 2014 collection marvelously presented through image of fashion photographer Mario Sorrenti. In charge of the ever-elegant styling was the one and only Carine Roitfeld, who worked on the campaign under creative direction of Stephen Gan (editor-in-chief of V Magazine). The winning team has enlisted for the shoot rising stars on the modeling scene Hana Jirickova, Natalia Siodmiak, and Stef Van Der Laan.
Hair styling for the radiant session is courtesy of hair stylist Shay Ashual, makeup by makeup artist Aaron de Mey. Find more of the campaign below as well as the runway video of the SS14 show presented during Milano Fashion Week.
Head-to-toe single color was the other big takeaway. It looked effortlessly chic on skirt suits and tailored coats over sheath dresses, as well as on more directional outfits like an oversize tee tucked into a long pencil skirt with suspenders. All of this felt true to the Max Mara label (save for the too-cute-for-their-own-good rompers). The fabric play was on brand, too. Beyond the double-face, the designers leaned on all-natural materials like linen, canvas, and a silk with the rough, raw texture of burlap, juxtaposed with others that had a more high-tech hand. Denim separates were treated to resemble a Robert Ryman canvas—call it art-gallery acid wash. – by Nicole Phelps for STYLE.com
Metropolitan, neo-minimalist elegance. The style of the Max Mara woman in spring-summer 2014 is defined by the radical sophistication of impeccable monochrome combinations. Coats are in the spotlight, underlining the collection's sleek personality. And of course they make up sophisticated combinations in toning shades and textures, for a couture version of the twinset. – from Max Mara Official
