Louis Vuitton presented their latest Cruise 2017 collection at The Niteroi Contemporary Art Museum (designed and constructed by the architect Oscar Niemeyer in 1996) in Rio de Janeiro, Brazil. The 2017 Cruise collection pays homage to two major Brazilian artist Helio Oiticica, pioneer of the Neo-Concrete movement and an explorer of space through painting, and Aldemir Martins, an artist renowned for his paintings of flora and fauna, represented the vibrancy of his native region, the Nordeste.
“Dresses with a streamlined spirit illustrate a new aerodynamic silhouette. Slashed stripes on trousers lengthen then silhouette. Luxuriously embroidered skirts appear to have been wrapped in haste, in the manner of a beach towel. Tech-thongs and neoprene sneakers speak of a heroine who is constantly on the move. As she passes through the museum’s curving corridors, heads turn in her wake. Right down to her ghetto-blaster trunk that brings a musical nod to the Maison’s know-how.” – from Louis Vuitton
“I so admire the power of Oscar Niemeyer’s conviction. His vision, his radicality, his utopia even. Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience. In Rio de Janeiro, what I saw most of all was movement and an explosive energy that lives somewhere between modernism and tropicality. I was fascinated by the constant duality between nature and urbanism and the pictorial explosion it creates. For me, the main question was how to incorporate into my collection all these elements that are part of Brazilian culture, without forgetting that I am just a visitor who brings his own Parisian and French cultural references to the moment.” – Nicolas Ghesquière
Models: Alanna Arrington, Alexandra Elizabeth, Alexandra Micu, Aléxia Bellini, Angel Rutledge, Angélica Erthal, Carly Moore, Chloe Nardin, Emmy Rappe, Erika Linder, Estelle Chen, Fernanda Ly, Hannah Elyse, Harleth Kuusik, Heather Kemesky, Jean Campbell, Jing Wen, Julia Hafstrom, Julia Merkelbach, Julia Nobis, Julie Hoomans, Kiki Willems, Lea Holzfuss, Lily Stewart, Line Brems, Lineisy Montero, Lorena Maraschi, Luisana Gonzalez, Maartje Verhoef, Marte Mei van Haaster, Masha Skokova, Mica Arganaraz (Opened the show), Natalie Westling (Closed the show), Rianne van Rompaey, Roos Abels, Sarah Dahl, Sarah Elise, Selena Forrest, Shelby Hayes, Sora Choi, Tamy Glauser, Tandi Reason Dahl, Teddy Quinlivan, Ulrikke Hoyer, Valery Kaufman, Vittoria Ceretti, and Viviane Oliveira
Makeup: Pat McGrath
Hair: Paul Hanlon
Music: La Femme / Sphynx, Zombie Zombie / Extralife
Images courtesy of Louis Vuitton – www.louisvuitton.com