• Latest
#MBFW: Avelon SS17 Womenswear Collection

#MBFW: Avelon SS17 Womenswear Collection

July 15, 2016
Tareck Raffoul

A Practical Guide to Managing Money Abroad as a Student

July 14, 2025
Wu Lei

Burberry Announces Wu Lei as New Brand Ambassador

July 14, 2025
New Balance Rosalia

New Balance Names Rosalía as Global Ambassador

July 14, 2025
Backstage Moments at M/SA Spring Summer 2026 Show

Backstage Moments at M/SA Spring Summer 2026 Show

July 14, 2025
Jordan 4 Rare Air

Air Jordan 4 Rare Air Reimagines Factory Flaws into Design Features

July 14, 2025
First Look at Cillian Murphy in Steve Premiering This Fall

First Look at Cillian Murphy in Steve Premiering This Fall

July 14, 2025
Backstage Moments at Feng Chen Wang SS26 Show

Backstage Moments at Feng Chen Wang SS26 Show

July 14, 2025
Rosé

Blackpink Member Rosé Covers Vogue Korea August 2025 Issue

July 14, 2025
Silent Symphony: Peet Dullaert FW25 Haute Couture

Silent Symphony: Peet Dullaert FW25 Haute Couture

July 14, 2025
Nike

Nike Unveils Sabrina 3, Freak 7, and G.T. Future in SNKRS Showcase

July 14, 2025
Bad Bunny Gazelle City

Bad Bunny and adidas Drop Gazelle City Series Honoring Puerto Rico

July 14, 2025
Emma Stone and Hoyeon Jung Lead Louis Vuitton FW25 Campaign

Emma Stone and Hoyeon Jung Lead Louis Vuitton FW25 Campaign

July 14, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

#MBFW: Avelon SS17 Womenswear Collection

July 15, 2016
in Berlin Fashion Week, Female Models, Spring Summer 2017 Womenswear
0
Share on FacebookShare on Twitter

BERLIN, GERMANY - JUNE 28: A model walks the runway at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Avelon)

Dutch luxury designer brand Avelon kicked of Mercedes-Benz Fashion Week Berlin presenting their Resort Collection 2017. After his graduation, Erik Frenken was awarded with many prestigious awards, for instance the Elle Style Award for best young designer in the Netherlands, the Central Saint Martins/ Lancome Innovation Award in London and the Its- One Award in Trieste, Italy. In 2008, the dutch designer started as Design Director for Avelon and just two years later he took over the label to develop and extend both the Womens- and Menswear collections. With several sales points such as Galleries Lafayette Berlin, Maat in Leipzig, Fashion Clinic in Dusseldorf and Baerck in Berlin, Avelon is progressively building its brand awareness in Germany. During the opening show on June 28th, Avelon has shown its Resort 2017 collection extended with exclusive pieces made especially for this show. Being significant for this collection is its rather effortless style, combined with a vivid play with various silhouettes, transparencies and patterns. The scandinavian influences of the label clearly shine through.

SEE MORE FROM MERCEDES-BENZ FASHION WEEK BERLIN SS17

The range of colours is kept timeless and classy, it contains of dark blue, taupe, sheer white, black and cherry red. In addition to that classy colour palette, metallics are added. Ruffles are used frequently and give the pieces their unique touch. Influences of the Victorian Era are interpreted in a new, refreshing way.

Read more after the jump:

BERLIN, GERMANY - JUNE 28: A model walks the runway at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Avelon)

Our favourite statement piece? An eye- catching, multicoloured striped leather skirt which is paired with an arty, white blouse. Completely charming!

“It’s a great honor to receive the recognition and appreciation from Mercedes-Benz Fashion Week, it’s very cool to be invited to open the fashion week!”, Designer Erik Frenken says, who was working for Viktor & Rolf before. “For this collection I wanted to capture a time where details and craftsmanship where a part of daily life. In wanted to freeze it, that’s why the collection is called freezing time. These elements I mainly found in the Victorian era. Detailing such as ruffles, pleating, stripes but also the use of color, I translated to a modern look. Everything had to have a casual couture feel. Besides the statement color red I used grey variations to give the collection an effortless pajama look”, Frenken added.

In addition to those clean looks, the make- up is kept natural with focus on cherry red lips. Simply sensual!

We will definitely keep an eye on Avelon and on all upcoming collections!

BERLIN, GERMANY - JUNE 28: A model walks the runway at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Avelon)

BERLIN, GERMANY - JUNE 28: A model walks the runway at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Avelon)

BERLIN, GERMANY - JUNE 28: A model walks the runway at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Avelon)

BERLIN, GERMANY - JUNE 28: A model walks the runway at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Avelon)

BERLIN, GERMANY - JUNE 28: A model walks the runway at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Avelon)

BERLIN, GERMANY - JUNE 28: A model walks the runway at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Avelon)

BERLIN, GERMANY - JUNE 28: A model walks the runway at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Avelon)

BERLIN, GERMANY - JUNE 28: A model walks the runway at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Avelon)

BERLIN, GERMANY - JUNE 28: Designer Erik Frenken acknowledge the applause of the audience at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Peter Michael Dills/Getty Images for Avelon) *** Local Caption *** Erik Frenken

BERLIN, GERMANY - JUNE 28: A model walks the runway at the Avelon show during the Mercedes-Benz Fashion Week Berlin Spring/Summer 2017 at Erika Hess Eisstadion on June 28, 2016 in Berlin, Germany. (Photo by Frazer Harrison/Getty Images for Avelon)

Photo by Frazer Harrison/Getty Images for Avelon

admin

admin

Related Posts

Emma Stone and Hoyeon Jung Lead Louis Vuitton FW25 Campaign
Ad Campaigns

Emma Stone and Hoyeon Jung Lead Louis Vuitton FW25 Campaign

July 14, 2025
Germanier Fall Winter 2025 Couture Collection
Couture Collections

Germanier Fall Winter 2025 Couture Collection

July 11, 2025
Viktor & Rolf’s ‘Angry Birds’ Soar and Sink in Haute Couture FW25
Couture Collections

Viktor & Rolf’s ‘Angry Birds’ Soar and Sink in Haute Couture FW25

July 10, 2025
Glenn Martens Channels Flemish Gothic for Maison Margiela Artisanal 2025
Couture Collections

Glenn Martens Channels Flemish Gothic for Maison Margiela Artisanal 2025

July 10, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.