• Latest
FENTY PUMA by Rihanna Fall Winter 2016 Campaign

FENTY PUMA by Rihanna Fall Winter 2016 Campaign

September 7, 2016
Texting Driving

Why Texting and Driving Is a Bad Idea

July 8, 2025
Tamara Ralph Fall Winter 2025.26 Couture Collection

Tamara Ralph Fall Winter 2025.26 Couture Collection

July 8, 2025
Female Vertigo: Chloé Spring 2026 Collection

Female Vertigo: Chloé Spring 2026 Collection

July 8, 2025
Francesca Murri Interview: Breathing New Life into Fiorucci

Francesca Murri Interview: Breathing New Life into Fiorucci

July 8, 2025
This Is Not Peace: DSCENE Interview With Ai Weiwei

This Is Not Peace: DSCENE Interview With Ai Weiwei

July 7, 2025
Camper × Issey Miyake: New Era of Playful Craft with Peu Form

Camper × Issey Miyake: New Era of Playful Craft with Peu Form

July 7, 2025
Spiber & Iris van Herpen Unveil Groundbreaking Bridal Look

Spiber & Iris van Herpen Unveil Groundbreaking Bridal Look

July 7, 2025
Jonathan Anderson Redefines JW Anderson with a New Strategy

Jonathan Anderson Redefines JW Anderson with a New Strategy

July 7, 2025
Nike A’One “All-Star” Celebrates A’ja Wilson

Nike A’One “All-Star” Celebrates A’ja Wilson

July 7, 2025
Espero Atelier

Espero Atelier & Joy Acevedo Unveil Tempus Collection at Musée d’Orsay

July 7, 2025
Schiaparelli Haute Couture FW25.26 Collection

Schiaparelli Haute Couture FW25.26 Collection

July 7, 2025
Outdoor Space

Creating the Perfect Outdoor Space for Every Need

July 7, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

FENTY PUMA by Rihanna Fall Winter 2016 Campaign

September 7, 2016
in Ad Campaigns, Alastair McKimm, Fall Winter 2016.17 Campaigns, Fei Fei Sun, Rihanna, Willy Vanderperre
0
Share on FacebookShare on Twitter

Campaign Image_1

Rihanna is presenting her first apparel range, a mixture of streetwear and feminine lines. The campaign is captured by fashion photographer Willy Vanderperre and styled by Alastair McKimm, featuring models Fei Fei Sun, Cong He, Sang Woo Kim all bring their attitude to give an edge to the campaign.

This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA. I wanted to take PUMA to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way. – Rihanna

The Rihanna x Fenty x Puma collection will be available via the Puma site and at Puma retailers from September 7.

See all the products on: Rihanna x Fenty Puma Collection

See the collection after the jump:

Campaign Image_2

Campaign Image_3

Campaign Image_4

Campaign Image_5

Campaign Image_6

NEW YORK, NY - FEBRUARY 12: Rihanna attends the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for FENTY PUMA)

NEW YORK, NY - FEBRUARY 12: Rihanna walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for FENTY PUMA)

admin

admin

Related Posts

Donatella Versace Unveils Her Final Campaign for the House
Ad Campaigns

Donatella Versace Unveils Her Final Campaign for the House

July 7, 2025
KENZO FUTURA 2000
Capsule Collections

KENZO and Futura 2000 Unveil Limited Edition Collaboration

July 4, 2025
Gabbriette and Amelia Gray Front FENDI’s Spy Bag Comeback
Ad Campaigns

Gabbriette and Amelia Gray Front FENDI’s Spy Bag Comeback

July 4, 2025
Felix
Ad Campaigns

Louis Vuitton and K-Pop Star Felix Present 2025 Silver Lockit for UNICEF

July 3, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.