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#TFWGUCCI Memes Featuring The Latest Gucci Watches Collection

Gucci invited meme creators from around the world to collaborate with the House by creating memes featuring timepieces from it’s latest collection of watches.

For #TFWGucci, international meme creators have been approached to either create a meme themselves, incorporating Gucci imagery, or to propose an idea that the House can realise by inviting a visual artist (both up-and-coming people and more established names) to bring it to life. Thus, the final memes are either the result of a two-way or three-way collaboration and once more demonstrate Alessandro Michele’s desire to engage with a wider creative community than that which traditionally locates around the world of fashion. – from Gucci

Artist involved in this project are: LA-based artist Amanda Charchian, Olaf Breuning, from NYC and Zürich, Less, a photographer from Korea, and Christto & Andrew, an artist duo from Qatar.

Discover the artworks on

See more after the jump:

All images courtesy of Gucci

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