Estonian designer Roberta Einer presented her Spring Summer 2018 womenswear collection, inspired by California’a seventies and eighties skate sketches, surf slogans, and graphics, during the recently finished London Fashion Week.
“The maximalist luxury ready-to-wear designer finds her influence in the era’s heroes: photographers Joseph Szabo, Hugh Holland and Jay Adams; when summer would swing round and pools were drained so that the cool crowd could show off their latest skate skills; when youth ruled, the backyard was where it was at and when being cool was all that counted.
Collection takes her signatures, such as the bomber and a shimmering bright pal-ette, and translates it into all things beach-bound: palm and sea-life motifs; poolside patches and sten-cilled slogans; wide-leg palazzo trousers and flowing off-cut dresses with waves crashing around them and even a zip construction that follows the same wavy wild contour. Little sassy skirts are draped to glamorous yet soft effect, jackets take on a jumpsuit sensibility with swags on the hip or on the arm; while crop tops are in crochet or mesh bugle beads. Brushstroke designs make for a nod to the raw na-ture of Pettibon’s and Basquiat’s work, notes of graffiti too, while a series of oversized T-shirts take this LA style into easy-to-wear territory.“
Hair Stylist: Bea Watson using Aveda
Makeup Artist: Naoko Scintu at The Wall Group using Delilah Cosmetics
Manicurist: Sabrina Gayle using MoYou
Stylist: Tess Yopp
Casting Director: Chloe Rosolek
Set Designer: Penny Mills
Images courtesy of SPRING London.