Supermodel Sasha Pivovarova stars in Dior‘s Spring Summer 2018 advertising campaign captured by fashion photographer Patrick Demarchelier. For the ads Russian supermodel, who opened Dior’s SS18 fashion show, is posing surrounded by her artwork. The campaign aesthetics were inspired by the 1960s, evoking a spirit that’s equal parts artistic, feminine and cheekily playful. In charge of creative direction was Maria Grazia Chiuri.
For the ready-to-wear spring-summer 2018 advertising campaign, the house chose model and artist Sasha Pivovarova, who had opened the show in jeans and a t-shirt printed with the title of the Linda Nochlin essay, Why Have There Been No Great Women Artists? She poses for Patrick Demarchelier’s camera in a photography studio, surrounded by her finished drawings or in the act of making them. These portraits of women with angular faces and large mesmerizing eyes are very personal to Sasha as they are a reflection of her and her emotions. The creative process is reminiscent of Niki de Saint Phalle, Maria Grazia Chiuri’s primary source of inspiration for this collection. The ad campaign’s aesthetics also evoke another inspiration: the 1960s, and with them a spirit that’s equal parts artistic, feminine and cheekily playful. – from Dior
Discover more of the Dior‘s SS18 campaign bellow: