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GANT x 24H Collection Celebrates The LE MANS Race

GANT x 24H Collection
Close to turning a century the 24 Hours Le Mans is the world’s oldest car race – this time the event is celebrated by the special GANT x 24H Collection. In the honour of the sponsorship including not only the 24H Le Mans but also the Le Mans Classic race, starting this month through July, American fashion house GANT has revealed two eye-catching capsule collections. In addition to the new collection pieces capturing the spirit of Le Mans the fashion house enlisted the famed graphic designer JONAS BERGSTRAND to create for unique posters. The posters masterfully capture the tradition and the elegance shaping Le Mans into the internationally recognized event close to turning 100.

Scroll down for more info and a look of all four posters: 

Pieces from the GANT x 24 H Collection are already hitting the shelves around the globe, while it’s to become available to shop online in July 2018 – in addition to the four posters by Mr Bergstrand. Just in the spirit of the race the collection itself is deeply routed in the inspiring achievements of team work. On the occasion of the capsule launch GANT Ceo Patrik Nilsson shared: “This year’s collaboration is inspired by the idea that, with teamwork, you can make the impossible possible. GANT and Le Mans are two authentic brands with a long history of innovation who know that the best way to succeed is through teamwork.

GANT x 24H Collection

GANT x 24H Collection

This is the consecutive year GANT is teaming up with the talented Illustrator and graphic designer Jonas Bergstrand, this time the collab is delivering the above mentioned four posters. Both the graphics created by Bergstrand as well as the capsule collection, immerse the active lifestyle with an elegant nod to classic menswear pieces. The capsule collection features technical and sport taken sentiment throughout, consisted of polo shirts, jumpers, graphic t-shirts as well as the must-have caps. There’s more – the capsule designs are also celebrating the six winning countries taking part in Le Mans – France, Italy, Japan, United States, United Kingdom and Germany. The celebration to the participating nationalists comes through the especially created colour selection as well as as slew of badges.

GANT x 24H Collection

Collection features the classic Gant Men’s Polo Shirts

Finally, if you are not familiar with Le Mans till now what you need to know is the first race took off in 1924. To this day Le Mans is one of the most renowned car races, the race had a short break during the 2nd World War, relaunching in 1949, the same year GANT is beginning it’s journey opening it’s doors in the American town of New Haven. In addition to Le Mans, the classic heritage of the auto industry is celebrated every second year with the Le Mans Classic, quickly turning into a crowd favourite.  The classic race is a fascinating celebration of car design, tradition and no doubt an endless photo op filled with instagrammable moments. Le Mans 2018 is no doubt to be a spectacle in its own right, with racing stars such as Fernando Alonso and Jenson Button announced to join the event.

The GANT x Le Mans 24 H Collection is already in the story, while the GANT x Classic Collection is around the corner launching online in the beginning of July 2018.

DESIGN SCENE STYLE: Street Colors by Mathieu Keuk


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