Gucci Creative Director Alessandro Michele chose the Capitoline Museums in Rome to unveil the new Gucci Cruise 2020 collection.
The collection is an ode to freedom, equality and self-expression, with garments featuring the slogans inspired by gender equality.
The guests were asked to visit a centuries-old book store in Rome, where they could exchange their card for a package containing an antique book in Greek or Latin which was the invitation to the show. The book features a quote by historian and archeologist Paul Veyne – Only pagan antiquity awakened my desire, because it was the world of before, because it was an abolished world.
See all the looks from the Women’s and Men’s Cruise 2020 collection by Alessandro Michele: