Bethany Williams presented her Spring Summer 2020 The Butterfly Cafe collection, inspired by designer’s collaboration with Spires – a South London based charity that helps homeless people, on Monday June 10th, during the recently finished London Fashion Week Men’s.
SPRING SUMMER 2020 MENSWEAR COLLECTIONS
“The collection has been named after the Spires’ Butterfly Café – a weekly run session which offers a safe space and meeting point for vulnerable women to socialise over food and drink and partake in creative activities to learn and develop skills in arts and crafts, jewellery making, knitting and card making. When speaking to the support workers at Spires they told Bethany that the ‘Butterfly Café’ got its name from the transformative effect the sessions were having on the women’s lives – these themes of growth and transformation are reflected in the collection as well as in today’s beautiful garden location. Bethany will be running mending and embroidery workshops with the Butterfly Café for the next 6 weeks.
Every element of the collection is thoughtfully produced and hand-crafted. Her now signature knitwear uses Wool And The Gang ocean waste plastic yarn and recycled denim yarn knitted by hand by her Mum and Alice Morell Evans. This season Bethany has introduced tailoring and fitted shapes. The denim is from Chris Carey’s Collection and has been unpicked and reworked into all of the black and blue denim printed looks. The prints for this season are in collaboration with illustrator Giorgia Chiarion who has visualised what it is that makes the women feel safe and secure – as well as the route of the outreach night bus which works in the community – in a beautifully abstract style.“
Creative Direction – Bethany Williams
Art Direction and Print Design – Giorgia Chiarion
Stylist – Tallulah Harlech
Casting – 11 Casting
Set Design – Lydia Chan
Hair – Hair by Federico Ghezzi at Saint Luke using Schwarzkopf Professional
Make Up – Makeup By Michelle Webb on behalf of AOFMPro using Dermalogica
Knitwear – Karen Kewley and Alice Morell Evans
Footwear – All models wearing the Adidas Originals Supercourt available at www.adidas.co.uk
Communication – The Lobby London
Production – Antony Waller
Music Direction – Dean Bryce, featuring the poem ‘Growth’ by Janet Devlin
Shownotes – Frances CornerSpecial Thanks –The British Fashion Council, Caroline Rush, Spires, Adidas, London College of Fashion, UAL, San Patrignano, Giorgia Chiarion, Making for Change, Wool and the Gang, Orto Print Studio, TIH Models, The Lobby London, Frances Corner, Orsola DeCastro, Eric Williams, Karen Kewley, Natalie Hodgson.
Images courtesy of © The Lobby London / Bethany Williams
