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#NYFW: Area Spring Summer 2020 Collection

Area’s latest collection is otherworldly universe with a free-spirited sense of 70’s and experimental couture

Courtesy of © Area

Fashion designers Beckett Fogg and Piotrek Panszczyk presented Area Spring Summer 2020  women’s collection during the ongoing New York Fashion Week.

Spring Summer 2020 Womenswear

Courtesy of © Area

The starting point of the collection was the idea of a name plate necklace. Historically pioneered by African Americans in the 80’s and 90’s to express individuality, Area examined this idea by translating their brand name into different languages. They incorporated the name plate throughout the collection creating garments made of jewelry, a play between logo branding and individuality in a global context. They continued this idea developing intricate laser cut shirts, pants, leather straps on shoes and handbags, and later broderie anglaise fabric. – from Area

Tamara Mellon
Courtesy of © Area

Area continued their historical journey going back to Victorian cage constructions ancient arabesque metal work, armor and wire sculptures and started translating these shapes into metal cup chain dresses with cage like 3-D godet inserts. Creating voluminous armor-like dresses that echo the female body and its curves hinting at couture. – from Area

All crystals provided by PRECIOSA
Styling by Clare Bryne
Makeup by ADDICTION

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