The starting point of the collection was the idea of a name plate necklace. Historically pioneered by African Americans in the 80’s and 90’s to express individuality, Area examined this idea by translating their brand name into different languages. They incorporated the name plate throughout the collection creating garments made of jewelry, a play between logo branding and individuality in a global context. They continued this idea developing intricate laser cut shirts, pants, leather straps on shoes and handbags, and later broderie anglaise fabric. – from Area
Area continued their historical journey going back to Victorian cage constructions ancient arabesque metal work, armor and wire sculptures and started translating these shapes into metal cup chain dresses with cage like 3-D godet inserts. Creating voluminous armor-like dresses that echo the female body and its curves hinting at couture. – from Area
All crystals provided by PRECIOSA Styling by Clare Bryne Makeup by ADDICTION
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