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GUCCI Spring Summer 2020 by Yorgos Lanthimos

The Lobster director Yorgos Lanthimos captured GUCCI’s SS20 campaign, featuring a horse as the co-protagonist

GUCCI
© GUCCI, Photography by Yorgos Lanthimos

Discover Gucci‘s Spring Summer 2020 campaign captured at Chateau Marmont in Los Angeles by Greek film director and photographer Yorgos Lanthimos, with creative direction from Alessandro Michele. In charge of art direction was Christopher Simmonds, with beauty from hair stylist Paul Hanlon, and makeup artist homas De Kluyver.

GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos

Never underestimate the power of a triplet. Omnia tria divina sunt says the old adage. Even more so if the trio includes a horse. Is the longhaired, tailed equine a pet? A family member? A therapy aid? A nod to the enduring equestrian lineage in the Gucci DNA? A mythologic incarnation of some love-messaging deity? Maybe all of the above, maybe none.

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GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos

One way or another, a horse features as the co-protagonist of the new Gucci advertising campaign. On the beach, in the kitchen, at the car wash, in the traffic jam, the horse is always there: getting a snack, swimming in the pool, washing shoes at the car wash, bringing the other two to destination and generally sharing moments with his or her… owners? There’s no owning in a relationship. The campaign is an exercise in warm-hearted ambiguity, an act of everyday surrealism, a celebration of the paradoxical.

GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos
GUCCI
© GUCCI, Photography by Yorgos Lanthimos

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/ Director: Yorgos Lanthimos
Hair Stylist: Paul Hanlon
Makeup Artist: Thomas De Kluyver
Location: Los Angeles / Chateau Marmont
Music credits:
“ Everybody’s Talkin’ ” Harry Nilsson
(F. Neil)
(P) Originally Released 1968. All rights reserved by RCA Records, a division of Sony Music Entertainment.
© Third Palm Music / BMG Platinum Songs US. Courtesy of: BMG Rights Management (Italy) srl
American Humane monitored the animal action on the set of the #GucciSS20 campaign. No animals were harmed®️.
(AHD 09274)
Courtesy of © GUCCI

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