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Salvatore Ferragamo Celebrates the Launch of the Viva! New Shoe

Designer Paul Andrew presented Salvatore Ferragamo’s new shoe the Viva! with the latest digital campaign

Salvatore Ferragamo
©Salvatore Ferragamo, Photography by Tommy Dorfman

Discover Salvatore Ferragamo‘s the Viva! digital campaign for brand’s new shoe designed by creative director Paul Andrew, featuring Camila Mendes, Dara Allen, Debby Ryan, Paloma Elsesser, Kiersey Clemons, and Olivia Sui captured by fashion photographer by Tommy Dorfman. In charge of styling was Chris Horan, with set design from Natalie Fält, and cast direction by Jill Demling. Beauty is work of hair stylist Lauren Palmer-Smith, makeup artist Kali Kennedy, and manicurist Steph Stone.

Salvatore Ferragamo
©Salvatore Ferragamo, Photography by Tommy Dorfman
Salvatore Ferragamo
©Salvatore Ferragamo, Photography by Tommy Dorfman
Salvatore Ferragamo
©Salvatore Ferragamo, Photography by Tommy Dorfman
Salvatore Ferragamo
©Salvatore Ferragamo, Photography by Tommy Dorfman
Salvatore Ferragamo
©Salvatore Ferragamo, Photography by Tommy Dorfman
Salvatore Ferragamo
©Salvatore Ferragamo, Photography by Tommy Dorfman
Salvatore Ferragamo
©Salvatore Ferragamo, Photography by Tommy Dorfman
Salvatore Ferragamo
©Salvatore Ferragamo, Photography by Tommy Dorfman

Salvatore Ferragamo unveils a bold new campaign starring a six-strong cast of dynamic cultural creators. Together they celebrate the emergence of Salvatore Ferragamo’s new house icon shoe – the Viva, a fresh style that incorporates a boldly modernized upgrade of the house icon Vara bow. The Viva was designed by Creative Director Paul Andrew to meet the myriad needs of an emerging generation. To reflect that, this spirited and vibrant new photographed campaign unites a diverse group of curious and creative tastemakers to reflect one vital question. Shot as individuals and a group, our cast of future-facing Ferragamo faces aligns to define what makes them feel empowered, enabled, and energized to live their best life.

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Courtesy of © Salvatore Ferragamo

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