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Now You Can be Savage X Fenty Model

Rihanna’s lingerie line wants to make you the star of its latest July campaign.

© SAVAGE X FENTY

In celebration of its second anniversary, Savage X Fenty has kicked off an innovative and collaborative campaign, featuring self-produced shots of brand ambassadors and influencers from their own homes, in a collaboration with mixed media artist Rafatoon.

In addition to the campaign, Savage X Fenty is also having a contest allowing fans to enter for a chance to star in its upcoming July campaign. Make sure you’re following @savagexfenty, post a photo in your lingerie with #SavageXSummer and #contest and stay tuned to brand’s Instagram for details on how to appear in the July campaign!

© SAVAGE X FENTY

 

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🚨 CONTEST ALERT 🚨 ⁣ ⁣ It might be our anniversaRIH, but we’re makin’ YOU the star 🌟 You ever want to be a part of a Savage X campaign? Meet virtually w/ our dope af creative team? Have us send you an entire photo shoot setup? ⁣ ⁣ Well, now’s your chance, sis! We wanna see your most SAVAGE lingeRIH lewks. So how do ya win a chance to be a part of our #SavageXSummer campaign? 👇⁣ ⁣ 1️⃣ Make sure you’re following us!⁣ 2️⃣ Post a photo in your lingeRIH w/ #SavageXSummer & #contest. ⁣ 3️⃣ Check out the terms here: bit.ly/savagexsummer⁣ 4️⃣ Ya got until Wednesday, May 20 at 11:59pm PT! Winners will be notified privately via DM. ⁣ ⁣ In the meantime, how about droppin’ @badgalriri some anniversaRIH love in the comments 💜💜

A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty) on

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© SAVAGE X FENTY

New Savage for de gal dem! Wanted to give y’all an extra drop cause we turned 2 years old and you guys have been incredible supporters, believed in our brand, appreciated what we stood for, and Of course bought hella @savagexfenty! Thank you from all of us! – said Rihanna via her official Instagram account

© SAVAGE X FENTY

Each month, Savage X will launch its new summer collections, bringing the Savage X brand ambassadors, artistic collaborator, friends and fans together as one.

© SAVAGE X FENTY

Inventively reimagining the traditional photo shoot, the campaign began with a series of collaborative photo shoots – conducted by the brand ambassadors in their own homes and virtually directed in real-time by Savage X Fenty. Each image was customized with distinct creative treatments, textures and illustrations developed in partnership with mixed media artist Rafatoon. The result is a completely unique, eye-catching and engaging series that artistically places the models in exotic landscapes from around the globe.

© SAVAGE X FENTY

In addition to the launch of the summer campaign, Savage X will celebrate the brand’s 2-year anniversary with the surprise drop of a fan favorite style – reimagined and summer ready, the Iridescent Lace Caged Bra, Bikini and Garter Belt, features delicate floral lace and a bold feminine attitude. Available, starting May 11, these pieces come in three colors, Lavender, Misty Pink Rose and Black Caviar.

© SAVAGE X FENTY
© SAVAGE X FENTY

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