Balenciaga dropped the new video campaign titled Real Balenciaga on brand’s official YouTube channel a few weeks ago. Capturing Demna Gvasalia’s signature irony, the video most obviously parodies E! Chanel’s reality show intros. The video is filmed by NY-based photographer Chris Maggio with music by Sam Shrieve and Liz.
While the video imitates Keeping Up With The Kardashians show, the title is more closer to The Real Housewives. One YouTube comment reads ‘On a serious note, which ones Khloe?’.
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The campaign print, screenshot of the video, is available on t-shirts, online and in selected stores.
SHOP REAL BALENCIAGA T-SHIRT AND HOODIE:
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While the brand recently announced it would make an annual donation to the NAACP in light of the police killing of George Floyd, the campaign features only one black model and one Asian.
What are your thoughts on the video?