Fashion brand Ernest W. Baker presented their Spring Summer 2021 collection, that explores and celebrates the knowledge passed from generation to generation, and uses reflection on memories and regrets in order to grow. For the collection designers Inês Amorim & Reid Baker were inspired by Baker’s family movies.
“For a lot of people, us included, the pandemic and subsequent lockdown were a moment of awakening to what is really important. Being away from our loved ones, or unable to be with them physically really pushed this idea of family. Over the course of March and April 2020, we spent a lot of time watching family movies of Reid’s grandfather, father, and his childhood.
Reflecting on the world situation at that time, we felt connected to the innocence and simplicity that was expressed in them. The parallels between the very old, a recurrent inspiration in our work, and the very young that we saw in them became the starting point to our spring-summer 2021 collection. It was also very personal for Reid, an opportunity to reconnect with his grandfather, and namesake of our brand, in a deep way. To be able to pause and have meaningful conversations instead of being pulled in different directions by the distractions of the everyday was beautiful. To be able to hear honest advice in simple terms was quite profound and very basic at the same time.” from Ernest W. Baker
Creative Direction: Inês Amorim & Reid Baker
Cinematographer: Juri Fantigrossi
Photographer: Vladimir Kaminetsky
Styling: Mauricio Nardi
Casting: Kyra Sophie
Models: Jakob Elinghoff, Côme Lart, Cláudio Cabral & Daniel Ferreira
Voice: Ernest W. Baker
Sound Design: Maurizio Bergmann
Archive Family Video Provided By: Ernest W. Baker
Courtesy of ©ERNEST W. BAKER / PR Consulting Paris